Catalyst news - Latest tips and ideas from the frontline of fundraising
We are now well into the second year of Catalyst - Create Gloucestershire’s consortium approach to private fundraising.
All seven partner organisations have been exploring ways to make private giving cost-effecive, fun and rewarding - for both donors and the organisations themselves.
Here are just a few examples of what’s been happening:
For Artspace Cinderford, the focus has been on organisational change to make everyone more fundraising savvy. First up, they realised that integrating the “charity” message into their marketing was key to future fundraising success. So, from this autumn, their brochure includes a full page spread about how and why people can support them. Their trustees have also been fired up and have jumped in to help, each agreeing to host, for example, a monthly “Dine in for Artspace” fundraising dinner. The team are also working out how to capture data more effectively, so that they can build relationships over time with their participants and audiences.
Prema is focussing its private fundraising efforts on a major capital appeal, aiming to raise £70,000 from donations in order to unlock the ACE, HLF and other grants already secured. The campaign started with awareness raising in Uley and the nearby villages via press releases, flyers and community events. This groundwork is now being followed up with personalised letters to over 100 potential supporters. This letter writing - 10 a week until Christmas is the target! - is not only proving more fruitful than anything else but is demonstrating just how much local people love and value their arts centre.
New Brewery Arts in Cirencester has re-vamped its Friends scheme from this autumn in an effort to make giving more fun. Members now enjoy a closer and more personal link to NBA with newsletters and a biannual afternoon tea party where they can meet other Friends, get special offers and discounts, see behind-the-scenes and meet the team. By streamlining the membership criteria and calendar, it has also reduced the admin burden on the small NBA team. A Patrons’ scheme has also just been launched to encourage higher level donations.
For further information about Create Gloucestershire’s Catalyst project, please contact Hollie Smith-Charles on firstname.lastname@example.org