Education & Learning Consultancy Brief March 2016

1. Project Definition

We are seeking to appoint consultants to identify, assess and present opportunities for the development of a broad cultural and sporting curriculum offer for formal education, and develop a model for informal learning that reflects the cultural heritage of Cheltenham, heritage more broadly, arts and sport, utilising the venues and collections that fall under the control of the Cheltenham Trust. We are seeking to create a new model for learning that cuts across curriculum and areas of interest, linking with Arts Council England Cultural Learning approach and the teaching, coaching and talent development frameworks for Sport England and governing bodies of sport.

The project will identify examples of best practise from elsewhere in the UK, and present recommendations as to how new models of working can support the Trust in expanding in learning programmes in a more commercial and sustainable way.

2. Background

The Cheltenham Trust (TCT) is a newly formed charitable trust for leisure and cultural services within Cheltenham. The range of services include the management and development of a significant portfolio of iconic venues, namely;

•                The Wilson art gallery and museum

•                Cheltenham Town Hall

•                Pittville Pump Rooms

•                Leisure at Cheltenham

•                Prince of Wales stadium

Beyond these venues The Cheltenham Trust also deliver outreach programmes with schools and local community groups through the extensive museum collections, a museum box takeaway service, the programming of temporary installations in a number of town centre phone boxes, the development of community sport, play and art based activities and delivery of community events.

3. Vision & Objectives

The Cheltenham Trust is right at the heart of our vibrant community. We combine engagement, sustainable investment and social enterprise; our collaborative approach will enable the Trust to embrace new opportunities that are relevant to our business.

Through art, culture, heritage, sport, play and performance we are dedicated to enriching the lives of people who live and work in the town, and those who visit Cheltenham. Our venues are platforms for generating social, financial and cultural value through learning, health and wellbeing, embracing diversity and driving creativity. We are a charity, which is based on a sound commercial model that delivers opportunities for continual development and enhancement of our assets and programmes.

4. Current Learning Provision

Formal learning programmes are currently delivered from The Wilson that develop art & craft skills, and develop understanding of cultural history using a vast range of collections, exhibits and educational resources. In the past year the team have delivered 78 formal lessons with local primary schools focus on a small range of subject areas, alongside a broad programme of informal children, family and adult education activities throughout the year. Sports Education and learning is largely focussed on the provision of KS2 swimming lessons for local schools and an extensive private swim school across all levels of the ASA Framework, as well as a range of informal coaching programmes, after school clubs, holiday activities and CPD courses leading to recognised qualifications.

As part of our strategic development, we are looking to grow our educational engagement with schools, colleges and community groups across the locality through a high quality cultural/sporting curriculum and informal learning offer that reflects our rich cultural heritage and modern day diversity, as well as the suitability of our venues and outreach services.  This can include any curriculum subject matter that the Trust is able to present and develop.

This piece of consultancy work will underpin and guide the development of a new model for delivering learning activities across the broad spectrum of the Trust that increases our engagement with schools across Gloucestershire and amongst our local communities. The development must provide a step change in learning programme delivery that will underpin the generation of surplus and provide opportunities to attract external funding to support cultural learning programmes.

5. Project Objectives & Deliverable Outcomes

1.1Contextual review of Cheltenham and Gloucestershire learning opportunities and gap analysis

1.2Top level review of current learning programmes and activities across Cheltenham to inform development of broader cultural/sporting curriculum programme

1.3Review of current learning models within the trust and analysis of effectiveness against the Trust business model

1.4Concept development to shape a new business model across the Trust

1.5Identify opportunities to broaden the current offer to focus on additional areas of curriculum delivery that the Cheltenham Trust venues activities are well placed to deliver

1.6Support for the development of new curriculum resources , teaching guides and activitypacks

1.7Identification of new delivery models and opportunities for working in partnership with other local providers to deliver a learning programme that can be rolled out from September 2016.

1.8Identify the resources required to fulfil the business plan

1.9Identification of external funding that will support The Cheltenham Trust in further developing its learning programmes

6. Project Deliverables

· Initial scoping work to review current learning programmes across the Trust

· Workshop with team members to review current programmes and test out ideas informed by a knowledge of successful models developed and operating elsewhere in the sector

· Identify range of new curriculum learning opportunities across the Trust, and develop a clear action plan to enable curriculum and resource development

· Detailed recommendations as to sources of  funding to build a sustainable model for delivering Learning Programmes that enables increased engagement with schools and income growth

· Follow up workshops to begin embedding principles of new approaches

7. Budget – between £2,000 and £5,000

Applicants will be expected to demonstrate how they will work closely with identified staff from within the Trust to deliver the desired outcomes of the project in a cost effective way within the timescale outlined below.

8. Timescales

·       Friday 1st April - Advertising of consultancy brief

·       Friday 15th April - Deadline for submissions

·       Tues 19th & Wed 20th April - Interview of shortlisted consultants

·       By  Friday 22nd April - Decision & Appointment of consultants

·       By end of May - Completion of consultancy work

For an informal chat please contact Craig Mortiboys, Head of Engagement at The Cheltenham Trust on 01242 775121 or email